Nonprofits Turn to Constant Contact Online Event Marketing Tools for Cost Savings and Ease-of-Use
Chesapeake Virginia Wine Festival Saves More Than $7,000 through
Partnership with Constant Contact, Increasing Funds to Charitable Cause
WALTHAM, Mass.--(BUSINESS WIRE)--
Contact®, Inc. (NASDAQ: CTCT), the trusted marketing
advisor to more than 400,000 small organizations worldwide, announced
today that the Chesapeake Virginia Wine Festival for Charity reported
more than $7,000 in cost savings using Constant Contact Event
Marketing tool for the organization's inaugural event last fall.
The charity wine festival was organized by the Chesapeake Rotary Club, a
group of Chesapeake business and professional leaders dedicated to
providing service to the community. The event far exceeded expectations,
attracting 7,800 attendees and raising more than $150,000 for cancer
Online registration and marketing were an integral part of event
planning for organizers, who evaluated a variety of event marketing
products on the market. In some cases, event marketing solutions charged
a percentage of ticket sales, amounting to thousands of dollars in fees,
in addition to a per registrant cost.
"Using Constant Contact for the event cost us $30. If we chose to pursue
online registration management and event marketing using one of the
other products we looked into, the Rotary Club would have potentially
paid thousands of dollars in fees based on our overall ticket sales,"
said Roland Davis, Event Chairman. "Instead, that money is going to
fight cancer. It was a no-brainer to choose Constant Contact."
While researching similar events to determine best practices, event
organizers discovered that, typically, up to 50% of ticket sales for
wine festivals take place at the gate. Concerned that bad weather could
impact turn out and not wanting to risk fundraising for their charity
benefactors, Davis and his team used Constant Contact to market the
event and encourage participants to purchase tickets in advance through
the tool's online registration and payment features. The result? A full
85% of the tickets were purchased in advance, dramatically increasing
funds raised rain or shine.
"The wine festival is now our largest fundraising event of the year, and
we look forward to working with Constant Contact to grow the festival
and funds raised for charity in 2011," said Davis. "We are currently in
the process of using Constant Contact's online survey tools to query
participants in order to gather valuable input and further improve upon
the event experience this year and beyond."
"Events like the Chesapeake Virginia Wine Festival have long been a
clear ‘win' for organizations looking to raise funds," said Christopher
M. Litster, vice president and general manager, Event Marketing Business
Unit at Constant Contact. "The big difference is that planning and
marketing such an event used to be time consuming and cumbersome; not
anymore with today's online tools. We couldn't be happier to see that
Constant Contact's Event Marketing tool not only streamlined the ‘work'
involved in putting on an event of this magnitude but also put more
money directly into the hands of such worthy charities."
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small
organizations through affordable, easy-to-use Engagement Marketing™
tools that help create and grow customer relationships. More than
400,000 small businesses, nonprofit organizations, and member
associations worldwide rely on Constant Contact as their engagement hub
for starting and driving ongoing customer dialogs through email
marketing, social media marketing, event marketing, and online surveys.
All Constant Contact products come with unrivaled know how, education
and free coaching with a personal touch, including award-winning
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
Jeremiah Sisitsky, 339-222-5740
Source: Constant Contact, Inc.
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