New Constant Contact Study Links Multi-Channel Marketing to Small Business Success
Company's new all-in-one marketing platform helps small
organizations get new and repeat customers using multiple channels:
email, social, mobile, and web
WALTHAM, Mass.--(BUSINESS WIRE)--
data from Constant
Contact®, Inc. (NASDAQ: CTCT) shows that the vast majority of small
businesses and nonprofits (82%) have adopted multi-channel marketing
programs, leading to increased customer engagement, new customers, and
more revenue. At the same time, their top two marketing concerns are
making their marketing dollars go further (59%) and selecting the best
marketing campaigns to run (56%).
The findings validate the strategy behind the company's launch of the Constant
Contact Toolkit™, an all-in-one online marketing platform that
simplifies small business marketing by bringing together the tools
needed to drive repeat customers and reach new ones through a wide array
of campaign types distributed via a set of proven, high-return channels:
email, social, mobile, and web.
"The survey demonstrates that small business owners are becoming more
active marketers and are taking advantage of the array of online
marketing tools available to them," said Gail Goodman, CEO of Constant
Contact. "On a practical level, the survey shows why small organizations
can benefit from an all-in-one marketing platform like Toolkit. Not only
is it more cost-effective than working with a variety of vendors, but
Toolkit makes it easy to discover and use all the different campaigns
that deliver the best results - everything from newsletters and events
to trackable coupons and social fan promotions."
According to Goodman, Toolkit represents a major milestone in the
evolution of Constant Contact from an email marketing company.
"Once again, we're leveling the playing field for small businesses by
bringing them a technology solution previously only available to larger
enterprises," said Goodman. "Toolkit acts like a customer engine,
helping small organizations direct, drive, and accelerate the marketing
activities that deliver the best results, so they spend less time on
their marketing and focus more energy on their real passion - their
business. It's a true game changer."
Single Login, Shared Content, Contacts, and Reporting Tie Everything
Toolkit combines new and existing elements of the Constant Contact
product set into an integrated online marketing platform that makes it
easy for small organizations to find and engage with current and new
customers across all of the marketing channels that matter: email,
social, mobile, and web. With 15 campaign types to choose from, small
businesses can map their marketing to their specific business goals.
Toolkit's real-time reporting on campaign metrics, like opens, clicks,
likes, and coupon claims, easily shows what did and did not work with
each campaign and provides insights on how to approach the next one for
even better results. Contact management makes it simple to segment
customer lists and track every interaction, ensuring that the right
people get the right message. Further, a vast set of product
integrations lets small businesses plug the other business tools they
use into Toolkit - everything from Google Analytics™ to Salesforce®.
"We're seeing small businesses run 3-4 marketing campaigns a month. Yet,
it's not only about marketing more; it's also about marketing smarter.
That's why we've built Toolkit to support the unique marketing needs of
each small business, whether they are just getting started with
marketing or are ready to take their marketing to the next level," says
Packages Designed to Support the Unique Needs of Each Small
Toolkit is designed to provide an all-in-one experience, offering access
to 15 marketing campaign types, including newsletters, announcements,
trackable coupons, event registration, local deals, and a brand new
donation campaign, as well as a customized design template, contact
management tools, and reporting. The Essential Package starts at $45 a
month and comes with everything a small business or nonprofit needs to
market easily and effectively.
For those looking to ramp up more slowly, the Basic Package, starting at
$20 a month, includes access to the eight most-used campaigns, including
newsletters and announcements, coupled with contact management tools and
reporting, and the option to purchase additional campaign types on a
And for those who want to turbocharge their marketing efforts, the
Ultimate Package features everything in the Essential Package plus a
Personal Marketing Coach, a single point of contact dedicated to knowing
a customer's business inside and out. The Personal Marketing Coach can
build a marketing calendar, develop a list growth and segmentation
strategy, help choose the best campaign to run, and so much more. The
Ultimate Package starts at $195 per month.
For more information on Toolkit, click
here. To learn more about the data, click
About the Data
This Constant Contact data was compiled from a survey administered in
March 2014 to 1,305 participants in the Constant Contact Small Biz
Council - a research panel of US small businesses and nonprofits
recruited from the Constant Contact customer base. The survey is part of
an ongoing series about the state of small businesses and the ways they
connect with, and grow, their audiences.
About Constant Contact®, Inc.
Constant Contact helps small businesses do more business. We have been
revolutionizing the success formula for small businesses, nonprofits,
and associations since 1998, and today work with more than 600,000
customers worldwide. The company offers the only all-in-one online
marketing platform that helps small businesses drive repeat business and
find new customers. It features multi-channel marketing campaigns
(newsletters/announcements, offers/promotions, online listings,
events/registration, and feedback) combined with shared content,
contacts, and reporting; free award-winning coaching and product
support; and integrations with critical business tools - all from a
single login. The company's extensive network of educators,
consultants/resellers, technology providers, franchises, and national
associations offer further support to help small organizations succeed
and grow. Through its Innovation Loft, Constant Contact is fueling the
next generation of small business technology.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, including but not limited to, statements
regarding the company's new online marketing platform, Constant Contact
Toolkit, and the company's evolution from an email marketing company to
a robust marketing platform for small businesses. These forward-looking
statements are made as of the date they were first issued and were based
on current expectations, estimates, forecasts and projections as well as
the beliefs and assumptions of management. Words such as "expect,"
"anticipate," "should," "believe," "hope," "target," "project," "goals,"
"estimate," "potential," "predict," "may," "will," "might," "could,"
"intend," variations of these terms or the negative of these terms and
similar expressions are intended to identify these forward-looking
statements. Forward-looking statements are subject to a number of risks
and uncertainties, many of which involve factors or circumstances that
are beyond Constant Contact's control. Constant Contact's actual results
could differ materially from those stated or implied in forward-looking
statements due to a number of factors, including but not limited to, the
success of Constant Contact Toolkit, the company's ability to attract
new customers and retain existing customers, adverse regulatory or legal
developments, litigation risk and expense, the company's ability to
continue to promote and maintain its brand in a cost-effective manner,
changes in the competitive environment, the company's ability to compete
effectively, the company's ability to protect its intellectual property
and other proprietary rights, and other risks detailed in Constant
Contact's most recent Annual Report on Form 10-K filed with the
Securities and Exchange Commission as well as other documents that may
be filed by the company from time to time with the Securities and
Exchange Commission. Past performance is not necessarily indicative of
future results. The forward-looking statements included in this press
release represent Constant Contact's views as of the date of this press
release. The company anticipates that subsequent events and developments
will cause its views to change. Constant Contact undertakes no intention
or obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
These forward-looking statements should not be relied upon as
representing Constant Contact's views as of any date subsequent to the
date of this press release.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140423005217/en/
Jeremiah Sisitsky, 339-222-5740
Source: Constant Contact, Inc.
News Provided by Acquire Media
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